REsults
organic and paid impressions
0
M+
link clicks
0
+
average CPC
$
0
CTR
0
%
Goals:
- Build a library of authentic content for the Marriott Weddings & Events team.
- Increase awareness of the Marriott Bonvoy Weddings & Events portfolio among couples and planners.
- Drive qualified traffic to the Marriott Weddings & Events homepage.
Approach:
A video-led UGC campaign was developed for Marriott Bonvoy Weddings & Events to strengthen connection with couples and event planners through authentic, experience-driven storytelling.
Wedding professionals were engaged as trusted voices within the space, helping to create content that felt credible, relatable, and highly relevant to the booking journey.
The focus was on producing evergreen assets that could be leveraged across both organic and paid channels, extending the lifespan and impact of each piece of content.
Distribution was supported through paid amplification and whitelisting to expand reach and drive traffic back to Marriott’s Weddings & Events ecosystem.

