CASE STUDY:

INFLUENCER FOR CAMPAIGN LAUNCH– ALLURE BRIDALS

  • Drive awareness for the new Bridgerton x Allure Bridals collection 

  • Generate online buzz and excitement for the launch of the new Bridgerton x Allure Bridals collection 

  • Produce content for Allure Bridals to use in promotion of this new partnership and collection

GOALS

To launch the new collection between Allure Bridals and Netflix’s Bridgerton, TMS worked with over 30 creators over the course of six months on two major events and one content shoot. Hand-selected influencers were given the opportunity to create content on a closed set as well as familiarize themselves with the new gowns and brand at a private preview event and a premier in LA. Paid and unpaid social promotion as well as user-generated content was produced. The strategy centered around partnering with niche Influencers in the bridal space, as well as focusing on diversity as we wanted to make sure audiences felt represented within the collection as they do within the show. Additionally, we diversified promotion with sponsored content on TikTok, IG reels + carousels and IG stories.

OVERVIEW /APPROACH

TMS partnered with ALL major bridal Influencers, resulting In huge online buzz around the launch and flooded feeds with Bridgerton content.

THE RESULTS

4M

AUDIENCE SIZE

54

TOTAL NUMBER OF PAID CONTENT CREATED

557.2K

TOTAL REACH