Allure Bridals

Events & Activitations, Influencer Marketing

REsults

paid content
assets produced

total
campaign reach

0 K

combined creator
audience reach

0 M+

Goals:

Drive awareness for the Bridgerton x Allure Bridals collection.
Generate online buzz and anticipation around the launch of the collaboration.
Create a library of high-quality content for Allure Bridals to support ongoing promotion of the collection.

Approach:

To launch the Bridgerton x Allure Bridals collection, a creator-led campaign was developed to bring the partnership to life across digital and social platforms.

A curated group of bridal and lifestyle creators were engaged to introduce the collection through immersive, experience-driven moments across private previews, a closed-set content shoot, and a launch event in Los Angeles.

The strategy focused on building cultural relevance within the bridal space by prioritizing creators with highly engaged niche audiences, while ensuring strong representation and inclusivity aligned with both the brand and the Bridgerton universe.

Content was distributed across TikTok, Instagram Reels, carousels, and Stories, combining organic creator storytelling with paid amplification to maximize reach and visibility at launch.

This multi-platform approach ensured the campaign extended beyond event moments, driving sustained visibility across bridal and lifestyle audiences at scale

BACK TO OUR WORK

Julian Leaver
Julian Leaver Events

“TMS has taken the time to understand me and my approach to wedding planning and figured out how to translate that to my ideal client while continually elevating my brand, my voice and my thought leadership in the wedding industry. If you do what they say, the results will speak for themselves.“

Becca Atchison
Rebecca Rose Events

“Marketing requires not only expertise and strategy, but also time… something most small business owners already don’t have enough of. Entrusting TMS with the heavy lift gives invaluable time back. I appreciate the well-rounded marketing expertise and collaborative approach to strategy.”

Jessica Thill
Events to a T

“TMS took the time to truly understand our brand and translated it into a rebrand that felt so refined, so cohesive, and genuinely reflective of who we are. The process felt collaborative from start to finish, and the final results gave Events to a T a stronger identity that we’re very proud to share!! I would literally come up with a million projects to keep working together!”

Brenden Stone
GH Venues

“TMS has been a great partner to GH Venues, helping us elevate our social media presence and paid search strategy with polished, engaging content and thoughtful execution that reflect the quality of our venues and brand.”

Shanna Jaycock
Rosewood Baha Mar

“The TMS teams offers a specialized suite of options to support your business needs regardless of the required outcome. And often times where you thought you wanted to end up grows into so much more because of the guidance and industry knowledge provided by TMS. Working with TMS is like hiring yourself the ultimate industry insider! Their guidance and connections are invaluable.”

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