CASE STUDY:

REACH, IMPRESSIONS, CONVERSIONS - BIRCH

  • Establish our client as the premier design firm in both New York and target US/global communities 

  • Position our client as a tastemaker among the luxury wedding community 

  • Increase the number of qualified, high net- worth leads.

GOALS

Our core marketing strategies focused on building brand leadership in luxury event planning through a multi-channel approach. The strategy emphasized creating captivating content through live event capture that showcases the client’s expertise and unique event designs while humanizing the brand through behind-the-scenes content with the team. Social media platforms like Instagram, TikTok, and Pinterest were leveraged for engagement, storytelling, and lead generation, complemented by paid media campaigns optimized with dynamic creatives and automated bidding. This cohesive approach underscored the brand’s commitment to luxury, personalization, and excellence.

OVERVIEW /APPROACH

THE RESULTS

January 2024 - September 2024:

7.5M

ORGANIC SOCIAL MEDIA REACH

43.2K

WEBSITE CLICKS FROM ORGANIC SOCIAL

21.9K

WEBSITE CLICKS FROM PAID MEDIA

182

LEADS

19.18

ROAS