CASE STUDY:
REACH, IMPRESSIONS, CONVERSIONS - BIRCH
Establish our client as the premier design firm in both New York and target US/global communities
Position our client as a tastemaker among the luxury wedding community
Increase the number of qualified, high net- worth leads.
GOALS
Our core marketing strategies focused on building brand leadership in luxury event planning through a multi-channel approach. The strategy emphasized creating captivating content through live event capture that showcases the client’s expertise and unique event designs while humanizing the brand through behind-the-scenes content with the team. Social media platforms like Instagram, TikTok, and Pinterest were leveraged for engagement, storytelling, and lead generation, complemented by paid media campaigns optimized with dynamic creatives and automated bidding. This cohesive approach underscored the brand’s commitment to luxury, personalization, and excellence.
OVERVIEW /APPROACH
THE RESULTS
January 2024 - September 2024:
7.5M
ORGANIC SOCIAL MEDIA REACH
43.2K
WEBSITE CLICKS FROM ORGANIC SOCIAL
21.9K
WEBSITE CLICKS FROM PAID MEDIA
182
LEADS
19.18
ROAS