REsults
reduction in Google CPA
0
%
consistent monthly leads from Meta
0
+
weekly leads driven through Google Ads
9-
0
best Meta CPA (lowest in account history)
$
0
qualified leads generated in a single week
0
K
Goals:
- Drive consistent, high-quality lead volume across corporate and wedding audiences.
- Increase visibility in a highly competitive NYC venue market.
- Improve lead quality while maintaining a premium, intimate positioning.
- Reduce cost-per-acquisition across Meta and Google.
Approach:
A dual-channel paid media strategy was developed to capture both early-stage discovery and high-intent demand within a competitive NYC venue landscape.
Meta was leveraged to build awareness and interest among corporate planners and engaged couples, while Google focused on capturing active search intent from users further along in the decision-making process.
Audience signals, creative direction, and campaign performance were continuously refined to improve efficiency and lead quality over time.
Organic social supported this ecosystem by reinforcing brand credibility and aspiration, ensuring that traffic driven through paid channels was met with a clear and compelling brand experience.
