We implemented a comprehensive strategy across organic social, email, SMS, and paid media to drive appointments and engagement for Kleinfeld. Organic social highlighted high-end designers, UGC content, and consultant-focused videos while leveraging pop culture moments and promoting weekly trunk shows as exclusive events. Email and SMS campaigns targeted awareness, personalized engagement, and last-minute bookings, ensuring consistent attendance and quick conversions. Paid media focused on dynamic, highly targeted ads to maximize ROI and secure VIP and trunk show appointments, aligning all efforts to build brand appeal and drive demand.