The Media Socialites developed a video-focused UGC campaign for Marriott Bonvoy’s Wedding and Events Co-op to build a deeper connection between couples, event planners and Marriott Bonvoy properties. By leveraging wedding professionals (ie. Wedding Planners) as influencers, the program generated authentic, evergreen content that highlighted the benefits of booking a Marriott Bonvoy property for events and social catering affairs. The program included both sponsored content and whitelisting amplification.