Prior to joining TMS, McCathern lacked a sense of consistency and brand identity. By implementing a complete and total overhaul of the company’s branding through a website redesign, logo update, and transformation of social media platforms, TMS has been able to reinforce McCathern’s position as a trusted firm across industries as well as modernize and refresh the company’s presence online and in person. This rebrand extended to email marketing, paid ads, and LinkedIn as well as other touch points as a way to engage audiences and drive traffic to the new website with a cohesive look and feel.