Kirby Club, part of the No White Plates restaurant group, sought to increase the number of reservations through targeted advertising campaigns on the Meta platform. The campaign ran a multi-pronged approach to audience targeting, including strategies aimed at a general audience to promote reservations, specific campaigns to highlight happy hour specials, lookalike audiences modeled after previous customers who had made reservations, and a special campaign designed around the Super Bowl. Over four months, our Meta ad strategy helped turn online interest into booked tables, filling seats and driving real revenue.