Petal

Content Creation, Performance Marketing, Social Media

REsults

increase in leads year-over-year

0 %

reduction in cost-per-lead

0 %

qualified leads generated per month

lowest recorded CPA

$ 0

Goals:

Increase qualified lead volume across target audiences.
Improve cost efficiency by reducing cost-per-lead.
Strengthen brand positioning to attract higher-value clients.
Clarify brand positioning to attract higher-value clients
Build a scalable paid media foundation from the ground up.

Approach:

A full-funnel Meta strategy was developed to drive consistent, qualified lead generation across both engaged couples and corporate event planners.

Audience segmentation was used to reflect the distinct decision-making journeys of each group, supported by messaging tailored to their specific needs and priorities.

A key strategic shift focused on redefining the brand beyond floral design to a broader event design and production offering, ensuring alignment between perception and service capability.

Ongoing optimization across creative, audience signals, and budget allocation allowed the system to evolve based on performance, improving both efficiency and lead quality over time.

BACK TO OUR WORK

Julian Leaver
Julian Leaver Events

“TMS has taken the time to understand me and my approach to wedding planning and figured out how to translate that to my ideal client while continually elevating my brand, my voice and my thought leadership in the wedding industry. If you do what they say, the results will speak for themselves.“

Becca Atchison
Rebecca Rose Events

“Marketing requires not only expertise and strategy, but also time… something most small business owners already don’t have enough of. Entrusting TMS with the heavy lift gives invaluable time back. I appreciate the well-rounded marketing expertise and collaborative approach to strategy.”

Jessica Thill
Events to a T

“TMS took the time to truly understand our brand and translated it into a rebrand that felt so refined, so cohesive, and genuinely reflective of who we are. The process felt collaborative from start to finish, and the final results gave Events to a T a stronger identity that we’re very proud to share!! I would literally come up with a million projects to keep working together!”

Brenden Stone
GH Venues

“TMS has been a great partner to GH Venues, helping us elevate our social media presence and paid search strategy with polished, engaging content and thoughtful execution that reflect the quality of our venues and brand.”

Shanna Jaycock
Rosewood Baha Mar

“The TMS teams offers a specialized suite of options to support your business needs regardless of the required outcome. And often times where you thought you wanted to end up grows into so much more because of the guidance and industry knowledge provided by TMS. Working with TMS is like hiring yourself the ultimate industry insider! Their guidance and connections are invaluable.”

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