CASE STUDY:
BRAND AWARENESS – PLAZA PARTIES
Increase brand awareness for Plaza Parties
Drive engagement on Plaza Parties’ Instagram
Generate more digital traffic for Plaza Parties
GOALS
Plaza Parties, a premier event space specializing in high-end social gatherings, entrusted The Media Socialites with the management and growth of their Instagram presence. Our goal was to increase brand awareness, engagement, and conversion-driving actions through organic content, strategic engagement, and data-driven optimizations. Throughout 2024, our team focused on positioning Plaza Parties as the top venue for luxury weddeings and corporate + nonprofit events through high-quality visuals, often times captured by our team of creators, behind-the-scenes set-ups, client testimonials and interactive stories. We worked to tap into seasonal events and happenings emphasizing the venue’s versatile capabilities and premiere offerings for all types of events and gatherings.
OVERVIEW /APPROACH
THE RESULTS
100%+
INCREASE IN CONTENT INTERACTIONS AND PROFILE VISITS
352.9%
INCREASE IN LINK CLICKS
1.7k%
INCREASE IN REACH